The Secret is Out on Business Messaging
For businesses that are already using SMS to reach their customers, the SMS marketing success stories that are often highlighted online are no surprise. The incredibly high open rates (98%! [1]), reply rates (4.5x more likely than email [2]) and direct customer engagement that comes with text messaging give businesses a leg up over the competition. But the truth is, the SMS landscape is getting more crowded as the industry continues to grow. [3]
As more businesses adopt messaging into their communication and marketing strategies in 2021, SMS is becoming less and less of marketers’ best-kept secret. However, there are still plenty of ways to stand out from the crowd with text messaging. One tool many businesses don’t realize the full utility of is MMS (multimedia messaging service).
With MMS, businesses can send their customers and employees pictures, videos, GIFS, audio files and a text message longer than the 160 character limit of a typical SMS segment. For internal communication, Tychron takes MMS a step further by enabling multiple senders to engage in a fluid group conversation through our MMS API.
While MMS might not seem like that big of a deal on the surface, it can actually be a gamechanger for businesses when used with a little bit of creativity. Here are a few ways to add more to your business messaging with MMS.
MMS and Marketing
When it comes to marketing, the old saying “a picture is worth a thousand words” nails it. Take a scroll through your favorite social media platform and you’ll be bombarded with companies using vibrant color pallets and eye-catching design in an attempt to get a second of your attention. And to an extent, their strategies work well. Marketing content that features visuals is found to increase view rates by as much as 94%.[4]
The only problem? Businesses that save their creative visual content for only their social media channels or email marketing are drowning in a sea of competition. All the hours of design work and wordsmithing you put into promoting your latest sale doesn’t amount to much when the majority of your audience is being pulled away by your competitors that are just a scroll or two above your post.
So why not connect with your customers directly?
When it comes to marketing, MMS can be a conversion-generating powerhouse for your business. It takes the high open rates of SMS and pairs it with the ability to send sales-converting engaging visual content. The average consumer is already on their phone for fours a day.[5] Instead of waiting for customers to possibly see your post while social media scrolling or by chance check their email promotions inbox and see your latest newsletter, send a direct MMS that is likely to get read within minutes.
Get Business Done Faster with Group Messaging
MMS isn’t only a conversion generator for businesses but can also be an essential tool for internal communications with group messaging. When you’re managing dozens of employees at a time, coordinating shift schedules or managing promotions, it can be hard to keep track of things. Whether it be a missed email, or trying to find the right information that’s buried in a stack of replies and forwards, we’ve all been there.
Group texting with Tychron’s MMS API takes the frustration of missed emails and inbox sorting by providing businesses with a fluid group that everyone can connect to on their favorite device. For the messages that are really crucial, text messaging’s incredibly high open and response rates really come in handy.
Looking to upgrade your business messaging?
Engage thousands at a time around the world with Tychron’s MMS API. Convert the lead, keep your employees in the loop, and get a better ROI with your messaging. Tychron provides transparent pricing on all your messaging so you can do more while keeping your overhead down.