Better communication with business messaging
With over 5.1 Billion mobile users around the world and a consumer trust rate of 93%, it’s a no-brainer why more and more businesses are adopting SMS in 2021. [1] It’s a fast and efficient way to reach people and has a shockingly high open rate of 98%. [2] In fact, consumers are over 39% more likely to respond to a text from your business than an email! [3]
For most of us, our smartphone is the first thing we pick up in the morning, the last thing we look at before going to bed and is rarely farther than an arm’s reach away. Why have your messages left sitting in a spam email inbox when you can communicate with your audience directly. Businesses from every industry can leverage the high trust and response rate of text messaging for more efficient and impactful communication.
Whether sending a shift schedule out to your staff, confirming an appointment with a customer, or spreading the word about an upcoming sale at your store, SMS can be the most efficient and impactful way your business communicates. But like any other tool a business leverages, there can be some ”gotchas” that leave you scratching your head when it comes to billing time.
The problem: undeliverable messages and overbilling
Similar to email or calling, implementing a cost-efficient and effective communication strategy with SMS can be tricky. The more phone numbers you collect from your staff and customers, the harder it gets to keep track of where your message traffic is coming from and going. As time goes on, you might not realize that some of the messages you send are not reaching their intended destination. In fact, they may actually be going to numbers that are not text-enabled.
Every time you send a number to a non text-enabled number, that’s your voice not being heard and money going down the drain. While an undelivered message here or there might not seem like a huge loss, it can end up costing your business thousands over time. Don’t like the sound of that? The good news is that there is an easy fix to this problem, Message Carrier Lookup (MCL).
The solution: Message Carrier Lookup (MCL)
Tychron’s MCL API enables businesses to verify whether or not a phone number is text-enabled and retrieves other useful information about a number like its carrier and country. The simple and secure API can be used simultaneously with your regular A2P (application-to-peer) messaging and act as a filter so that you only deliver messages to numbers that are actually text-enabled.
Beyond saving money on your messaging directly, the MCL API also allows you to stay on top of your overall billing. You can use the information you receive from the API to audit your carrier and messaging provider surcharges to ensure that you are only being charged for what you owe.
Whether you use Tychron as your messaging service provider or another provider, the MCL API can help you straighten out your messaging contact lists and lower your overall spending. Book a free consultation now and learn how easy it is to get more while spending less with MCL.
Like saving more?
Consider using Tychron as your messaging service provider. Tychron customers save 35% more on average compared to other major messaging service providers. No install fees, messaging-enablement fees or fluff fees *. Just better messaging, for less. Book a free consultation today and find out how much you can save by switching to Tychron.