Business Messaging in 2022, The Good and The Bad
Business messaging continues to grow in 2022. In fact, the number of automated messages sent by businesses this year is expected to exceed 2.7 trillion! [1] While this growth in yearly messaging traffic continues to show that text messaging is a trusted and reliable form of communication for businesses and consumers alike, it also presents a few challenges for brands.
As more businesses adopt message sending into their communication and marketing strategies, competition for consumers’ attention also increases. Likewise, the more messages consumers receive, the greater their concerns are for SPAM messages. It’s essential for businesses to make the right first impressions with their customers when connecting for the first time over a text message. However, it can be difficult to give customers the confidence that it is really your business on the other end with traditional SMS messaging. Thankfully, brands can overcome this challenge and stand out from the competition with verified SMS.
What Is Verified SMS?
Verified SMS enhances traditional messaging by including your business branding, a verification badge, and previews of links in your messaging. By including your branding and a verification badge, your customers can be confident that they are really interacting with your business and not some SPAM messenger.
To start, verified SMS is currently available for Android devices in 10 countries: the United States, Canada, Mexico, Brazil, the United Kingdom, Spain, France, Italy, India and the Philippines, with more to come.
Verified SMS works on a per-message basis, meaning that the verified SMS protocol verifies each message your business sends so that your customers know that every interaction is secure. This verification protocol is performed using unreadable, irreversible authenticity codes, keeping the content of your messages private.
Getting started with Verified SMS is quick and simple. Just message Tychron to begin integrating Verified SMS into your A2P message sending and we’ll handle all the heavy lifting in the backend. No API configuration needed.
Improve your Brand Perception
Verified SMS can be used to boost your brand awareness by including your business name and logo at the start of your text message interactions. It’s a quick way to let your customers know they are dealing with a familiar face. Likewise, visual link previews also provide an opportunity to catch the eye of your recipients and showcase products or services directly.
Market research conducted by Google shows that 77% of U.S. consumers prefer verified SMS over traditional SMS.[2] Businesses that use verified SMS are viewed as more trustworthy and experience higher customer satisfaction. [3] Naturally, these increases in consumer trust and brand awareness have led to higher conversion rates and larger customer bases for businesses that use verified SMS across various industries, including major brands such as Wish, Air Asia and Kayak.
Enhance Your Messaging Strategy with Verified SMS
From two-factor authentication and account notifications to sales alerts, order confirmations and more, verified SMS can enhance your customer journey at every step. By building trust with each text message interaction, businesses are able to improve their response rates and stand out from other businesses trying to reach your customers via text messaging.
Reach out to Tychron today to get started on building more trust with your customers with Verified SMS. We’ll get everything set up in the backend so you can start using Verified SMS without any extra configuration.