As businesses and consumers continue to shift towards a remote-first mentality, the need for over-the-phone service continues to grow. While the use of communication products and conferencing software like Google Meet and Zoom has increased significantly over the past few years, voice calling is still the preferred channel among consumers when it comes to voice communication.[1]
However, while business and consumer use of voice calling continues to grow, cases of robocalls are also on the rise. In 2021 alone, more than 50 billion robocalls were made to U.S phones.[2] Overall, more than 5.7 million people filed fraud reports, totaling a yearly loss of $5.8 billion dollars among consumers and businesses. [3]
As instances of fraud increase, the suspicion consumers have in who is really on the other end of the line is growing. In fact, only 21% of consumers are likely to pick the phone for an unidentified caller vs 68% for an identified caller![4] With 79% of calls going unanswered, time and money are being thrown out the window by businesses that do not use enhanced identification for their voice calling.
For businesses that want to engage more with their customers over the phone and stop wasting resources, Tychron includes verified calling with our voice calling services. Similar to Verified SMS, with verified calling businesses can easily display their branding, reasons for calling and a verification badge when making a call. By including branding and a verification badge, businesses are able to extinguish the suspicion customers have of who is on the other end for every call.
Verified calling is currently available for Android devices in 9 countries: the United States, Canada, Mexico, Brazil, the United Kingdom, Spain, France, India and the Philippines, with more to come.
Boost your answer rates by building trust
In a world where the average consumer faces up to 44 spam calls per month,[5] verified calling helps businesses to stand out from the scammers and give their customers the confidence to pick up the phone. Without branding, your outgoing calls are likely to go unanswered or worse, be blocked by customers who suspect spam. A picture is worth a thousand words, and creating a visual connection with your customers before they answer the call is the fastest way to gain their trust. According to market research by Google, businesses are experiencing 3x higher answer rates by using verified calling.[6]
Bring your customers up to speed with your reason for calling
By displaying their reason for calling, businesses are able to shorten the time needed to communicate critical information to their customers with verified calling. It’s a quick way to save time, provide your customers with a better service experience and boost the reputation of your brand.
Deliver better conversations with verified calling
Ready to make your answer rate skyrocket and deliver more? Tychron’s experts are here to help you get up and running quickly with verified calling and include it for free with our voice services. Reach out to us today to get started!